Paper is too important to be used wastefully. Global paper consumption has quadrupled in the last 50 years. Western Europe and North America alone consume over half of the world´s paper.
If you use paper smartly you will protect the environment and support a fair access to paper by the “developing” world. You will also save money.
Our paper use should become less reliant on virgin tree fibres and maximise the use of recycled materials.
The increasing need for virgin fibre puts huge pressure on biodiversity and the world´s limited resources.
Paper is important for society – but so are our forests and the people that depend upon them.
Buying “green” paper will support efforts for responsible forestry and reduce your risk in being associated with controversial production. It will also promote human rights.
See how companies take steps toward FSC: The Global Forest & Trade Network
Paper making is potentially polluting – But paper can be produced with low emissions and low climate impacts.
WWF's Paper Company Environmental Index evaluates paper producers and their supply chain as a whole on their global ecological footprint.
WWF's “Check Your Paper” online database of environmentally leading paper brands assists responsible buyers to make their choice. The scoring method provides a quick overview what really counts on environmental impacts. It is also a tool for you to work with your suppliers towards improvements on their environmental performance.